1. Profitable Niche Selection
- Audience is hungry for a product!
- Consumers – what do they want?
- Motivate your targeted audience to respond right away, whether it is opting into an email list or purchasing product. ‘Instant’ gratification creating ‘must have’ result, trigger the consumer into wanting the offer.
- Benefits and cost, take advantage viewing competitors performance and spending.
2. Squeeze Page
- Free report goes hand in hand with product, satisfying whatever the consumer desires.
- Visit forums related to the niche and see what questions are being requested. Express answers to these questions and deliver in the form of a free report.
- Answers to Questions may be used to spark reaction on the squeeze page, attracting a potential audience.
3. Email response must be instantaneous
- Online audience will forget very quickly where they signed up, an instant email message confirming an opt-in is a must.
- Prepare twelve emails from the outset to support your efforts; should you become overwhelmed with other commitments or unforeseen issues, the mail is loaded ready to go.
- By sending out emails, people start to feel comfortable with you and in time you create trust, thus winning over strangers, eventually into customers.
- Email path is from a Stranger to become a Subscriber, then a Friend, converting into a Customer, possibly a repeat Client.
4. Building Trust
- No matter how big or small your list, keep communication lines open.
- New subscribers – introduce yourself immediately, then follow-up.
- Mail is not bothering people, it is building a relationship! Keep in touch at all times.
- Make a point in letting people know that you will not correspond or share anything you have personally not tried and tested. Give tips and answers to questions pertaining to the product adding value.
- People buy from friends, so make your emails personal, make it real and share of yourself to gain confidence by letting people know a bit about you and events in your life.
- Ask for comments and feedback. Input on the product, and inquire how people feel about their experience buying online or about future communication.
5. What Products to Create and Sell?
- Recorded Webinars or Interviews can become the product; add a related product at the end of a webinar to customers online at a reduced rate. Take care of what the person needs to make their life easier.
- A Series of videos on a product or topic – Tutorials on ‘What, Where, How and When’ packaged up and sold via a squeeze page, in forums, Facebook, you name it – try it!
- PDF reports or short books, again squeeze pages may be used, Kindle books on Amazon.
- Spreadsheets – Prepared for immediate use by small businesses. Procedures prepared to assist clients understanding a step by step guide with implementation to arrive at a given result.
- When you know what people are looking for you can create products that will sell.
6. Be Prepared to Sell
- A good working template of a sales page can be used over and over time and again. Build or find a pre-built template that you can alter.
- Got a product, and then write a script for a Webinar, source questions in forums related to that niche, visit Twitter, Facebook, Yahoo Answers and see what questions pop up from keywords.
- Selling in Forums such as the Warrior Forum. Read the instructions provided by the Forum.
- Affiliates to sell the product can be found at RAP Bank, ClickBank or PayDotCom. Read instructions under Vendor in whichever one you choose.
- Draft a Procedure to follow to complete the above, in so doing will save time.
- Know what you are capable of completing on your own, outsource what you may not be able to accomplish. Visit Fiverr dot com, eLance, and don’t forget places such as LinkedIn or Facebook, to find someone adequate to complete the task.
7. Knowing the Difference between the Squeeze Page and a Sales Page
- Confused, no need – a squeeze page is designed to allow visitors to sign up and opt in for free reports, video, books, PDF or spreadsheets on a topic or product offered. Once subscribed, the individual is free to unsubscribe.
- The Sales Page is where you direct consumers, or people already subscribed to your list. People on your list have already signed up previously, and agreed to receive future mail.
- Follow up emails, from a squeeze page or a ‘lead on’ from a webinar, or in a forum where you have opted to sell from, with a sign up form.
- A sales page will always come after the squeeze page where you obtain an email address legally, with permission to continue corresponding with clients.
- Sales Page and Thank You Pages are standard requirements in RAP Bank, ClickBank and PayDotCom, in Joint Ventures or within Partnerships you may form with another marketer.
8. No Data is tantamount to having no active business
Let us take a look at how to define the benefits relating to costs involved.
Say we run 4 various projects over a period of 20 days each, take the following into account.
1. How much it costs to get a subscriber via Ad-Words, Costs per Click, Mail, advertisements.
2. Sales, how many items sold over the period.
Know how successful each niche is by measuring the sales funnels, over the same length of time. Add the costs incurred to attract subscribers, subtract costs from the sales made, this gives an indication of the outcome on each product. When we take a loss find out what went wrong by looking through each step in the sales funnel.
Estimate data if you have none available and within no time at all you get enough experience on what to do. Start out with the following averages experienced in the market place currently.
Squeeze Page 10 – 80%
Webinar Converting 10 – 70%
Sales Pages 3 – 10%
Emails Opened 10 – 50%
Email Click through Rate 5 – 15%
By moving our traffic onto a squeeze page, the email is opened, or email click through rate will reflect, moving into the sales path. By keeping an eye on how many follow each step interesting information is revealed.
An overview of the cost ratio to visitors simplified.
2000 people land up on your squeeze page and 400 sign up onto your opt-in list (400/2000*100=20%).
Of the 400 visitors signed up – 40 take a step further down the funnel to your offer (40/400*100=10%).
6 people buy your product (6/40*100=15% of those in the sales funnel).
Cost = $150 Calculated from 2000 visitors which cost $150 all costs included CPC, Auto-responder etc.
Sales= $300 (6*$50) Total of 6 Purchases @ $50 each
Once you know your numbers you can approximate profits, build up information from a sales funnel system and data gleaned from the post funnel.
By investing in traffic paying less than we are making, for example if you spend $0.50 per click and have a return of $1.00, you arrive at 50% profit. Knowing this, if you spend up to $1.00 per client you can still break even. It is learning to buy low and sell high to make a profit in whatever niche you are in.
Creating systems and calculating the cost is when you start to show a profit, sleepless nights over page rank and how to attract people to your site sadly does not make money. Worried about not making money, follow step by step through an organized procedure and achieve the goals you set out to reach.
9. Train yourself to become efficient
When a squeeze page has a low conversion rate, re-look at the structure, the header, tag lines, and keywords – test what is working, strip out excess.
Email not having good response, review the subject lines.
Test every step in the funnel and make sure it works for your audience.
Just the same as a computer technician does when hardware gives problems, check the motherboard, power supply, cabling, strip it down bit by bit to solve the problem.
Write up procedures to follow and use regularly. Set goals, prepare emails and have product offer set up, ready to go.
• Create systems to modify your online business to work for you
• Know your numbers by creating a database to actively develop your online business
• Set goals and plan your growth.
Before spending time or money, know whether the niche business you are wishing to approach looks feasible – blog to benefit over costs involved.
Visit Click Funnel Blogs to learn more.